UnderTow; a Fully Immersive, World-Class Cocktail Experience
The team at Barter & Shake are bringing UnderTow, an award-winning, exotic cocktail bar concept to a second location in Gilbert, AZ. This is the first expansion of the tiki-inspired cocktail bar that puts its patrons onboard a turn-of-the-century clipper ship, immersing them in their voyage through custom decor, lighting and Spatial audio.
The journey takes visitors under the hull of the ship where they can feel the subtle rocking back and forth as they travel across the seas, with the addition of overlaid music that one would expect from a Tiki themed experience. To make the experience truly immersive, Spatial soundscapes incorporated realistic sounds such as the gentle creaks and usual tunes fade away as a dangerous storm rolls in.
Custom AV Integrations Set Sail For a Sonic Journey
Spatial and AEVIO worked together with the visual designers at LINE LAB to develop a sequence triggered by Crestron which transforms the bar from its generally cheerful tone to a dark and menacing environment. Behind the portholes of the ship, the gentle ocean is replaced with big waves, rain and lightning. Under the hood, Crestron is sending a single output to Spatial to the lighting controller and video rendering machine which activates the sequence. In Spatial, a sound object controlling the whole storm sequence is linked to an input event so that Crestron is able to activate it via one OSC command over the local network. Similar sequences are programmed into the lighting and video machines.
Spatial’s flexibility allows this sequence to actually be one of many, and UnderTow has big plans to continue enriching their experience with elements like a crew singing shanties above deck and intense quarrels above the hull that would temporarily create a creepy ambience with dynamic visuals and terrifying sounds.
About UnderTow
UnderTow is an award-winning, exotic cocktail bar from the team at Barter & Shake Cocktail Entertainment. Opening in August 2016 in Phoenix, Arizona, UnderTow offers a tropical yet innovative cocktail experience. The environment whisks guests away on a worldly journey in the belly of a spice trader’s turn-of-the-century Clipper ship, which follows the adventures of our revered Captain John Mallory and Crew. UnderTow’s signature décor and special effects have been custom created by various commissioned artists. This fully immersive, world-class cocktail experience also features rare rums from around the world and offers a variety.
Frequently asked questions
The original flagship product, Spatial Audio is a software platform solution for immersive, multi-channel sound systems which delivers an experience rooted in reality. Taking advantage of today’s computing power and existing audio hardware, Spatial’s platform renders audio as object’s with real time properties to represent a soundscape which never loops or repeats, and can be interacted with in many ways.
Spatial offers a soundscape library that is tailored to many different settings, use cases, and businesses. Take a trip to the beach, a surreal forest, or live inside a musical composition. Customers are also able and welcome to playback to their usual go-to media such as music, movies, and more.
Offering unparalleled flexibility, Spatial can playback its content library in any Spatial enabled system across any number of channels in any configuration, within reason. We have deployed Spatial Audio in small rooms with as few as 5 speakers, as well as in large multi-acre outdoor settings using over 400 speakers. Typically, an average deployment uses 16-24 speakers. We are hardware agnostic and support Dante or direct AES67 audio routing for modern audio over Ethernet and audio networking solutions such as Dante.
While Spatial is a high-end audio integration solution, we offer custom licensing per project type and hope to be able to find a license that works for you. If you are an integrator, audio specialist, business or a homeowner, and are looking to learn more about Spatial Audio, please contact us at info@spatialinc.com
Spatial Audio is an immersive audio platform that transforms environments through 3D soundscapes. For businesses, this technology enhances customer experiences by creating unique sound environments in wellness, fitness, retail, hospitality, or entertainment spaces. Spatial Audio also helps elevate brand experiences, driving engagement and customer satisfaction.
Yes, Spatial Audio can seamlessly integrate with existing sound systems using Dante or AES67 protocols. This ensures efficient audio networking and communication with your current infrastructure, making setup straightforward for audio integrators. It is, however, important to identify the existing audio infrastructure as Spatial Audio requires direct access to each individual channel of audio within the system. We also offer a limited license for Spatial Audio in stereo that can be integrated into almost all existing audio hardware. Please reach out at info@spatialinc.com for more information.
Spatial Audio offers dynamic sound customization for multi-use rooms, allowing you to tailor the audio experience to different activities. Whether it’s an office, a home theater, a yoga studio and well beyond, Spatial’s 3D soundscapes can be adjusted to enhance both functionality and ambiance. We also offer custom Scene creation services.
Spatial Audio helps create more immersive 3D sound experiences for home theaters, enveloping viewers in high-quality sound for movies, games, and other home entertainment. Spatial’s unique ability to simulate real-world sound environments provides a richer, more engaging experience in your home theater. Spatial also changes the way home theater acoustic specialists are able to deliver the ideal listening experience, making it possible to eliminate compromise from architectural and visual design challenges, and remove rigid speaker placement requirements by introducing virtual speakers.
Spatial Audio can be used in healthcare environments to create soothing, immersive soundscapes that promote relaxation and healing. By integrating 3D sound into procedure rooms, waiting rooms or recovery areas, hospitals can enhance patient comfort and improve overall well-being. Check out our case study on Catalyst by Wellstar.
Yes, Spatial Audio can integrate with home control systems, offering seamless automation for immersive audio setups. You can also playback your favorite music libraries, including Spotify, Sonos, Tidal, and Apple Music, for a fully customized home experience.
Spatial Audio plays a vital role in modern architectural design, offering audio integrators and designers a way to integrate 3D soundscapes with custom control systems. Transform your home or business space by transporting the listener into a new environment using sound. Spatial Audio allows sound to become a dynamic element in design, creating immersive experiences that align with modern aesthetic and functional goals, and can be further enhanced with custom integration.
Spatial Audio is highly scalable to hundreds of speakers, making it ideal for both indoor and outdoor large-scale properties, or multi-use rooms. With seamless integration via Dante or AES67, it ensures that immersive audio can be evenly distributed across expansive spaces, offering consistent sound quality and an engaging experience for all guests.
Spatial Audio provides precise control over 3D soundscapes, making it perfect for immersive experience designs in museums, galleries, or entertainment venues. By immersing visitors in tailored auditory experiences, it heightens emotional engagement and interaction within the space. Create organic and believable experiences with our engine by contacting us at info@spatialinc.com
Spatial Audio enhances commercial spaces by creating immersive sound environments that align with a brand’s identity or vision. Whether in a hotel lobby, retail store, or restaurant, Spatial can completely transform the sound environment of any sized space, and also playback music libraries like Spotify, Sonos, Tidal, and Apple Music to provide a fully customized audio experience.
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